Starting a Pinterest account for your non-profit organization may be beneficial in the long run, as 40% of users on Pinterest have a household income of $100k+. It also may help to reach a new audience as Pinterest is rapidly growing and has a younger user base.

How does Pinterest work for non-profits?

Although the platform is typically used for sharing food, fashion, and crafts, the app is still an excellent medium for sharing thought leadership through blog posts, infographics, and event promotion. 

Pinterest is all about attractive and thought-provoking imagery, so if your non-profit has a budget for professional photography, this could be the perfect place to share it. If your non-profit has a rich history, sharing archival photos will show how long you have been helping the community and the results of your work. 

If your non-profit doesn’t already have a blog, it could also prove advantageous to create one to incorporate in your pinned posts (preferably along with a well-designed graphic to showcase on the platform) to give your audience a chance to learn more about the non-profit if they want. 

Importance of eye-catching graphics

Much like Instagram, Pinterest is a visually dominant platform. So having your pin be eye-catching and visually appealing is very important if you want your non-profit to succeed on the platform. 

One way this can be done is by creating infographics to post on your Pinterest account. Of course, these would be more effective if done by a professional graphic designer, but if you’re on a tight budget, using a program like Canva can work, too. Canva also offers free premium features for qualifying non-profits

Reaching new audiences by the numbers

Pinterest is growing rapidly compared to other social media platforms, with its growth rate being a steady 7.5% year over year. This places it third behind Snapchat and LinkedIn in terms of new user growth. It also has 450 million active users monthly, meaning there are plenty of potential donors to be reached using the platform, as 85% of weekly users spend money on pins.

According to Sprout Social, 85% of weekly users have made a purchase from Pinterest pins. This means that users are willing to spend money, and they could be a good market for your non-profit to gain donations or support.

Furthermore, Pinterest shared that as of Sept. 1, 2023, Gen-Z made up 42% of its user base. So if your non-profit is looking to gain traction with the younger generation, Pinterest is a great place to start.