Starting a Pinterest account for your non-profit organization may be beneficial in the long run, as 40% of users on Pinterest have a household income of $100k+. It also may help to reach a new audience as Pinterest is rapidly growing.
How does Pinterest work for non-profits?
Although the platform is typically used for sharing food, fashion and crafts, the app is still a great medium for sharing thought leadership through blog posts, infographics, and promoting events. If your non-profit has strong thought-provoking or emotional imagery through photographs, those may be great to share on Pinterest. Or if your non-profit has a rich history, it might be interesting to users to share some of those archival photos. If your non-profit doesn’t already have a blog, it could also prove advantageous to create one to incorporate in your pinned posts (preferably along with an interesting graphic to showcase on the platform.
Importance of eye catching graphics
Much like a good thumbnail for a blog post or good visual website design, having your pin be eye-catching and visually appealing is very important if you want your non-profit to have success on the platform. One way this can be done is by creating infographics to post on your Pinterest account. Of course, these would be more effective if done by a professional graphic designer, but if you’re on a tight budget, using a program like Canva can work, too. Canva also offers free premium features for qualifying non-profits.
Reaching new audiences by the numbers
Pinterest as a platform is growing rapidly in comparison to other social media platforms, with its growth rate being a steady 7.5% year-over-year. This places it at third place behind only snapchat and LinkedIn in terms of new user growth. It also has 450 million active users monthly, meaning there are plenty of potential donors to be reached using the platform as 85% of weekly users spent money on pins. Furthermore, the company shared that as of Sept. 1, 2023 Gen-Z made up 42% of its user base. So if your non-profit is looking to gain traction with the younger generation, Pinterest is a great place to start.